Evaluation of the 2003/2004 Festive Drink Drive Campaign

The Transport & Planning Research Team commissioned mruk research on behalf of the Scottish Road Safety Campaign (SRSC) to undertake research to evaluate the 2003 drink drive festive campaign and the broader 'Don't risk it' drink drive campaign.

The main aim of the research was to evaluate the 2003 drink driving festive campaign; testing awareness and understanding by drivers of the campaign, assessing whether the campaign has had an impact on driving behaviour in order to inform further development of the campaign.

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Published: October 2004