The good relationship with ACPOS, which is supported also by local Road Safety Units, was maintained during this year. The added value brought to campaigns by the SG Marketing Unit and its PR and Advertising Agencies, enhanced campaigns by making use of national paid-for publicity, and other media platforms to raise awareness of the issues being highlighted during the campaigns. In this year, Road Safety Scotland supported the ACPOS summer, winter and festive safety campaigns. Smarts PR Agency also worked closely with ACPOS Communications to enhance the various campaigns throughout the year.