Following the publication of the drug–drive research in 2006, RSS started working with 'Know the Score', (the Scottish Executive's body for advice and information on drugs) and The Union Advertising Agency to look at the most appropriate messages, target audiences and media platforms to use in tackling this issue. Early indications were that the RSS strategy should be a preventative one, targeting pre-drivers and tying in with the Crash Magnets resource for young people. RSS has also commissioned a qualitative ‘insight-gathering’ study which seeks to gain a more thorough understanding of the attitudes, beliefs and perceptions of 14-17 year-old ‘pre-drivers’. This study will help shape RSS communication strategies with this group.