Drug Driving Campaign 2005

A study published by the Transport Research Laboratory in 2001 stated that drugs were detected in almost 23% of drivers killed in crashes and, as part of its driver behaviour strategy, the SRSC is committed to promoting the anti-drug-drive message.

Research has shown a public perception that there was no way of catching drug-drivers, and this was addressed by a TV commercial in 2002, highlighting the Field Impairment Tests which were available to police officers.

The second phase of the campaign seeks to tackle the perception held by many drug-drivers that drugs do not affect their driving. This was done using a radio advert and ambient media. The campaign ran in January 2005, and the core message was: 'Drugs affect your judgement; drugs affect your driving; drugs can kill. If you're taking the car, don't take anything else.'

To listen to the radio advert click here.

To download the poster from the campaign click on the thumbnail below