Publicity

Drink driving campaign

2008-2009 campaign overview

This year’s Festive Drink-Drug Driving Safety Campaign was launched on 8 December 2008 and will run for 4 weeks over the festive Season until Monday 5 January 2009. While police officers will be on the lookout at all times for drink drivers, there will be a focus on this in the mornings when many drivers may not be aware they could still have drugs or excess alcohol in their systems.

The campaign involves all eight Scottish police forces, the Association of Chief Police Officers in Scotland (ACPOS), the Scottish Government and Road Safety Scotland.

Road Safety Scotland is supporting the campaign with 48 and 96 sheet billboards at 99 sites across Scotland for two weeks from 1 December; three weeks radio from 1 December; through the supply of posters and beermats on request as well as Norman Naemates on Facebook and online activity at www.dontriskit.in

Illicit drugs and driving

2006-2007 campaign overview

Following the publication of the drug–drive research in 2006, RSS started working with 'Know the Score', (the Scottish Executive's body for advice and information on drugs) and The Union Advertising Agency to look at the most appropriate messages, target audiences and media platforms to use in tackling this issue. Early indications were that the RSS strategy should be a preventative one, targeting pre-drivers and tying in with the Crash Magnets resource for young people. RSS has also commissioned a qualitative ‘insight-gathering’ study which seeks to gain a more thorough understanding of the attitudes, beliefs and perceptions of 14-17 year-old ‘pre-drivers’. This study will help shape RSS communication strategies with this group.

Related resources

Videos

Don’t Risk It - Drink Driving

A short 40 second advert from Scottish Government's Safer Scotland that illustrates a young man's life falling apart after being caught drunk driving

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